business - a rewarding lifestyle
Imagine working in a warm,
tropical-like environment year-round, surrounded by lush growing things, even when its
Working with your family, close to home
Working on your own
time, setting your own schedule.
Finally, imagine a "family farm" that comes with everything you need,
including: instructions and help for setting up and getting started
and support as you are growing and harvesting your crop
plus a wealth of materials,
instructions and advice to help you market what you grow.
These are just some of the reasons why we say that greenhouse farming is the new family
farm for the 21st Century! It offers a high-tech,
low-overhead, profitable business plus an enjoyable rewarding lifestyle. But thats
As a profitable business, greenhouse farming is a
great, big, ripe, juicy tomato just waiting to be picked!
Today, thanks to quality-conscious baby boomers, there is a huge and growing demand for
high quality, fresh, delicious-tasting tomatoes and other vegetables. Greenhouse farming
can provide this level of quality all year round.
And yet, greenhouse hydroponic farming is relatively new in the U.S. The demand is
great and the market is wide open! (More about this in a moment.)
Is greenhouse hydroponic farming right for you?
Have you ever dreamed of starting your own business, being independent, setting your
own schedule and perhaps building a business to pass on to your children?
Have you ever longed for a "job" that was so enjoyable, so pleasant that you
were actually excited to get up and go to work in the morning?
Maybe youre looking for a fresh start. A change of pace. Or a way to stay in
agriculture and make it more profitable, with a more steady, dependable cash flow. Or
maybe you are looking for retirement income, a way to turn your gardening hobby into a
profitable business. Or extra part-time income.
If you "find yourself" in any of the above statements, then greenhouse
farming may be just what youve been looking for!
"Currently we market our entire inventory of
tomatoes to seven stores of a forty store grocery chain
It is very rewarding to have
people tell us our tomatoes are great tasting (even better than garden tomatoes!)"
Mark and Phyllis Cupp, Seymour, Indiana
But dont decide right now: youll need lots of information and answers.
First, Ill give you the overall picture in this letter. Then, to get more free
information (without any obligation) just use the enclosed response form.
video tour of greenhouse farming
You can use the response form to request our free video tour of greenhouse
farming, so you can see exactly how crops are grown and marketed and what is involved.
We also invite you to visit us in Seville, Ohio for a free, half-day orientation on
greenhouse farming. You will get a first-hand feel for what its like to operate a
greenhouse business. Ill tell you more about these free options in a moment. But
first, I want to explain what greenhouse farming is and why its such a great
opportunity right now.
What is greenhouse hydroponic farming?
It starts with CropKings controlled environment greenhouses, which are
energy-efficient to keep fuel costs to a minimum and strong enough to stand up to high
winds, extreme cold and heavy snow and still maintain ideal growing conditions
"We managed to weather four consecutive 20
degree to 28 degree nights and 15 degree days this past winter
house survived while others failed obviously the system is well engineered."
Dick Sherer, Burlington, Iowa
Our greenhouses are specially designed for "hydroponic production" which
means "without soil." The plants are anchored in "perlite", a 100%
natural mineral, mined from the ground and formed into small pellets. Perlite is an
excellent material for holding oxygen and drawing up water easily, as needed by the
Carefully controlled growing conditions for
With hydroponics, you use an accurate nutrient injection system to provide plants with
just the right amount of nutrients needed for optimum growth. You control temperature,
humidity and watering balancing everything perfectly to produce the freshest,
highest quality produce that is in great demand from stores and shoppers.
You will also use safe, biological controls for any potential insects or disease that
might find their way into the greenhouse. And since youre growing plants without
soil, this reduces or eliminates the problem of soil-borne diseases and insects.
Once in production, your tomato crop will continue producing for eight to nine months!
Add the 90-110 days from seed to first harvest, and youve got a crop production
cycle that lasts almost an entire year!
Why is the demand so great?
Baby boomers have shown their willingness to pay premium prices for good-tasting, safe,
nutritious produce. In many places, they are already paying up to two and three times
as much for hydroponic tomatoes as for regular field grown tomatoes!
A Boston area grower sells his hydroponic tomatoes for $2.00 per pound
In Indiana, growers average $1.20 to $1.40 per pound year-round! In Vermont, one
grower averages over $1.75 per pound
In the Midwest, growers commonly receive average wholesale prices of well over
$1.00 per pound. Then, the retailer
adds on another 40% to 50%.
Why do people pay so much for hydroponic tomatoes? Its very simple: they
want a tomato that really tastes like a tomato!
And the truth is, most tomatoes dont! Unless you just picked it from your garden
in the middle of summer, you cant get a good, fresh-tasting tomato at any price!
Heres why. 95% of all tomatoes consumed in the U.S. come from California,
Mexico or Florida. They are picked green, gassed to look ripe and shipped great distances!
in most parts of the country, good quality tomatoes are only available for
about 6 to 8 weeks of the year! The rest of the year, consumers have to be content
with green-picked, gassed, tasteless imitations!
Believe me, shoppers know the difference. And they dont like it! They just havent
had many options.
Giving shoppers what they are looking for.
Thats why the shoppers in your area are going to love it when you start
delivering fresh, hydroponic tomatoes locally, year-round! Shoppers will be so thrilled to
get that just-picked-from-the-garden taste even in the middle of winter that
they will look for your brand all the time!
And store owners will be thrilled as well. Todays store owners know that good,
fresh, locally grown produce helps to create a great reputation for their stores,
resulting in greater store traffic, customer loyalty and profits.
They will prefer to work with you, a local grower, rather than getting their produce
shipped from a huge company in Mexico or California. You will be able to provide the
personal service they cant get with big corporate growers.
"On April 10, 1996 we planted our first tomato
seeds. We sold our first tomatoes on July 10
And its been growing great guns
ever since! We sell to 10 area stores."
Dale and Jacque Kutz, Jefferson, Wisconsin
A great void waiting to be filled!
As I mentioned before, the hydroponic market is wide open! There are very few
greenhouse growers in America yet, despite the great demand.
Listen to this. Holland, a country no bigger than the state of Connecticut, has almost
10,000 acres of hydroponic greenhouses. England has over 4,000 acres and Canada has almost
1,500 acres. Yet, in all of the United States, we only have about 500 to 600 acres of
hydroponic production so far!
Let me say it again: You are getting in at just the right time!
The truth is, this market demand is not being supplied either by domestic growers or
foreign growers. In fact, we are importing a limited number of hydroponic tomatoes all the
way from Holland, at very high prices, when we could be growing them right here!
Does this mean the big growers are going to get into greenhouse production and squeeze
out the little guys like you and me? Not to worry. Youll have a big advantage over
the big guys. Let me explain why.
The growers who are really succeeding in hydroponics are those who can grow and deliver
locally, close to the market, providing immediate deliveries, guaranteed
sales, point of purchase material, and personal service.
You will have a big competitive advantage
Local greenhouse growers can deliver fresh vegetables to the store "within hours
of being picked" year-round. Big growers will never be able to do that. This
gives growers like you a huge advantage over large growers who must ship from a distance!
There are a few large greenhouse complexes, but they are struggling with the quality
control problems any large business has. High cost of labor. High overhead. High
transportation costs. And the problem of shipping a perishable product over long
distances. (A grocery chain in Columbus, Ohio recently quit purchasing hydroponic tomatoes
from a large corporate greenhouse facility because of the poor quality.)
The small grower can avoid these problems! So, the demand is great. The market
is wide open. The opportunity is here, now!
And it is such an enjoyable business!
Lets face it, if youre going to get into a business, it has to make a
profit. But you should also get into one that you will enjoy! Greenhouse farming fits
Youll farm year-round with much greater control and predictability.
Your crop is protected against adverse weather conditions.
Cash flow will be more dependable. Youll sleep better at night.
During the day youll work in shirt-sleeves even when its
snowing outside among green,
lush plants in a spring-like atmosphere.
Youll work at home, be your own boss, build your own business.
You can do it part-time or full-time.
You can start with one greenhouse and then add more later, for more profits.
Youll market a quality product you feel good about, and that people love.
Youll build a great reputation in the local community.
And youll have help and support from CropKing every step of the way.
"In spite of having limited knowledge in the
beginning, weve played it by the "book" (CropKings Growers
Manual) and experienced genuine success. Best of all, we spend the cold Iowa winter in
shirt sleeves at 72 degrees
I can think of absolutely no way that I would sooner
spend retirement and, best of all, theres still time for golf!"
Dick Sherer, Burlington, Iowa
Right now you probably have some questions. What if I dont know anything about
greenhouse farming? How would I get started? What if I made some big mistakes? How could I
be sure that I could make it work and make it profitable?
Good questions. Fortunately for you, at CropKing weve already thought about these
questions and we have some answers for you.
With CropKing, youre never alone!
At CropKing, we dont just sell you a greenhouse. We provide a complete package
everything you need to get up and running and even to harvest your first crop and
bring it to market! And then we stay with you, answering your questions, providing
guidance on growing and marketing
to make sure you are successful!
Your CropKing system will include:
High strength greenhouse structure (not a stripped-down, lightweight version).
Energy-saving double poly covering system.
Computerized environmental monitoring and control system.
Heating, cooling, ventilation, and optional root zone heating systems.
Pre-assembled, state of the art, nutrient injection system.
Pre-wired electrical panel including panels, breakers, relays.
Growing supplies for the first crop, with fertilizer and packaging materials
Construction Manual and Prints with simple instructions on how to install your
Knowledgeable technicians will be available during construction to assist you.
The complete system is designed for maximum use of greenhouse space, so you get
But thats not all! We also give you ongoing help and support in growing,
harvesting and marketing your produce, including:
Our Technical Assistance Program means experts are always on hand, just a
phone call away, to answer any
questions or troubleshoot problems.
Youll attend an intensive, two-day Grower Training Workshop on how
to run your greenhouse
profitably. Youll train "hands on" in a working greenhouse. No one
else offers anything like
Youll receive a Growers Manual, the complete "how
to" for your greenhouse business.
Youll also receive the entire Grower Workshop on Video, a four-tape
video of workshop basics,
conveniently indexed so you can go to any subject immediately. Use this to brush up on
a subject or to train your
Youll also receive our Advanced Training Video and CD-Rom which
covers more advanced issues
Youll get a free subscription to the S/CEA Hydroponic Growers
Newsletter, keeping you
abreast of new developments, new seed varieties, energy saving ideas, marketing ideas and
On-going Technical Support will be available through phone consultation
with our Horticulturist or
Plant Physiologist. This is unlimited and available to you as long as you own the
Youll receive two free admissions to the annual Hydroponic Growers
Conference. You can hear
speakers and growers from all over discuss the latest technology and improvements.
Youll have a customized nutrient formula prepared for your specific water
source, which can save you
money on fertilizer and give you improved production.
Finally, youll receive our customized marketing package, including the
approved use of our exclusive Homestead
Family Farm brand. This nationwide brand identification, with the available point of
purchase materials to support it, can set your hydroponic business apart from the
competition and allow you to achieve higher profit margins!
Weve left nothing out and weve left nothing to chance. The bottom
line is: We want you to succeed! Our success depends on having successful
What other business could you start that gives you this much support? Its
like having an "Uncle" in the business who is always there to help. No wonder
our growers say things like these:
"If it were not for CropKing and the people
working there, we would not have had a greenhouse, nor would we have had a crop
continue to be delighted by the personal service and the commitment to excellence that
characterizes your company
Keep up the good work."
Rosalind and Martin Nayowith, Hudson, New York
"Our plan is to double our greenhouse size after
only one year in production. This expansion will supply a generous income for our family
Our hydroponic greenhouse is very rewarding to us not only financially, but
also in knowing that we are supplying a good quality product to the public."
Mark and Phyllis Cupp, Seymour, Indiana
"We have probably done just about everything
wrong, but with the help of your wonderful staff, we have managed to stay on track and
recover immediately from any problems
Everyone has been responsive to us."
Frank and Ann Graziano, Warsaw, Virginia
I hope Ive given you a good picture of what your life could be like as a
greenhouse farmer. But I dont want you to make up your mind right now.
We want you to be thoroughly informed BEFORE you
decide to get involved.
To be honest with you, our future depends on working with successful growers. So we wont
be twisting your arm or trying to push you into this. We want you to be sure that this
is the right decision for you!
Let me send you our Free Video, "Your Future in Hydroponics" which
gives you an in-depth look at greenhouse farming.
Youll meet other growers who are making a profit with greenhouse farming. Youll
find out how they did it and how they are marketing their crops. Youll visit several
greenhouses, see how the crops are grown and the equipment required to farm indoors,
year-round. The video is free; your only cost is for shipping and handling.
To receive your Free Video, simply fill out and return the enclosed response form,
checking the box for the free video offer. Well send you the video right away, along
with other informative materials.
But maybe youre eager to see first-hand what
greenhouse hydroponic farming is like. If so, you can arrange for a free personal tour of
our greenhouse hydroponic facilities in Seville, Ohio, plus a free half-day orientation,
by simply calling 800-321-5656.
If youre really serious about this business, seeing it in person is obviously
the best way to learn as much as you can.
If you are at all interested, I urge you to act now to get more information. Theres
no question in my mind that greenhouse hydroponic farming is the agricultural wave of the
future. And it can provide a profitable, rewarding and enjoyable future for you!
Thanks for your time and your interest. We look forward to hearing from you.
P.S. If you have any questions, dont hesitate to call us at 800-321-5656. In the
meantime, continue on to the Sneak Preview of the free
video, "Your Future in Hydroponics." Im
sure it will answer many of your questions.